On Operations

Get your Sales and Product leaders to align on a rapid experimentation process early on.

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There is always a natural tension between Sales and Product.

This tension is particularly pronounced in the early days when many customer needs can’t be solved by the product in its current form and resources are thin.

To get everyone marching in the same direction and make everyone feel heard, it is important to put in place a rapid experimentation process that is transparent and sponsored by Product and Commercial leadership.

Here's a 5-step framework that can help you get started:

1- Capture and track ideas across the organization in a central idea bank

2- Drive ideas forward that potentially have a high value impact (value is different for different organizations)

3- Provide required funds and staff to ensure successful delivery of experiments

4- Timebox the experiments, and evaluate the success against the initial hypothesis

5- Integrate successful experiments into product or process